Aegon and LTA wins 'Sports Sponsorship (over £750k)' award
In March, we won the 'Sports Sponsorship (over £750k)' award at the Hollis Sponsorship Awards for our role as Lead Partner of British Tennis.
The win was announced at the Hollis Sponsorship Awards ceremony at the end of March. We beat a strong field of competitors including Aviva, which sponsors the Premiership Rugby, English FA supporter Mars and Vauxhall, which backs the four home nations’ football teams.
‘We’re delighted to win this prestigious award, especially up against such strong competition. Since our partnership began over three years ago, we’ve worked closely with the LTA to support the sport at every level and, at the same time, increase our brand awareness in the UK. It’s really pleasing to have all of the hard work and achievements recognised in this way.’
Susan Wilcock, Head of Brand, Marketing Media and Sponsorship
Supporting British Tennis at all levels
As the Lead Partner of British Tennis, we’re investing in the sport at all levels from grass roots in schools and local communities, supporting talented individuals as well as top events like the Aegon Championships. Find out more about our sponsorship.
The Hollis Sponsorship Awards
The Hollis Sponsorship Awards are commonly regarded as the top awards in the sponsorship industry, emphasising excellence in effectiveness and innovation.